Globalization and economic integration mean that companies operate in a continually changing environment, so it is very difficult to predict the actual context they will have to face. The architecture of the modern environment is characterized by significant transformations taking place in various spheres of socio - economic development, and consequently, innovation and knowledge are increasingly important of factors shaping the competitiveness of modern enterprises.
Enterprise management in the twenty-first century requires a constant focus on the issues shaping the conditions and mechanisms of business development. Currently, there emerges a need for company managers to acquire interdisciplinary knowledge and experience, as well as a number of personality traits capable of dealing with the turbulent changes and seeking innovative solutions and new methods or management practices to implement flexibility and competitiveness.
This book examines the most essential aspects of starting up and running a business such as management, finance, human resources, knowledge, ethics and leadership communication. It also includes tips for dealing with risk, crisis situations and implementation of restructuring. By providing many real-life examples, this book constitutes a much needed bridge between theory and practice. The authors, coming from different countries, contribute with their personal experiences, thus creating an international framework.
Through the series of case studies and profiles of small business and entrepreneurs, the reader enters the world of small business.
17 x 24
|data pubblicazione: ||Luglio 2012|
Campus | 16