Language in the Multimodal Web Domain
14,00 €
8,4 €
The book explores the nature of Web communication in terms of hypertextuality, hypermodality and hypersemiotics. It starts by investigating the net-shaped and multi-coded architecture of information translated into English Web discourse practices. It shows how linking mechanisms, embedded in a hypermodal domain, become both cognitive potential and rhetorical devices, and participate in the meaning-making process. The hypertext dimension of the Internet and the technologies involved have thus given origin to other forms of textuality that require a different framework of analysis. The study focuses on the nature of these new genres present on the Web.
pagine: 204
formato: 17 x 24
ISBN: 978-88-548-4112-3
data pubblicazione: Maggio 2011
editore: Aracne
collana: Language Across Cultures | 3
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