This volume draws together the strands of enquiry into business discourse carried out by the English language research group in the Faculty of Economics, the University of Rome «La Sapienza». The papers deal with various forms of business discourse, some of which are multimodal and computer mediated, thus reflecting the close relation between business discourse and technological innovation. More specifically, the papers explore promotional discourse in the form of company web sites and presentations, as well as transactional discourse in the form of emails and faxes. The methodological approach is eclectic based on ethnographic interviews, corpus and text analyses. The papers all start from a common theoretical approach to genre, evaluation and persuasion, also providing pedagogical insights for teaching in Economics facultie.
17 x 24
|data pubblicazione: ||Marzo 2007|