Economic, business and marketing research method
Advanced multivariate statistics and econometric research method for social, management, marketing and economic sciences
9,00 €
Area 13 – Scienze economiche e statistiche
The volume is designed to develop focus on conducting a good research. It will appeal to people who require developing a good understanding of research approaches and skills, and would like to pursue it in their professional life. The book analyses the project of research: from research question to research methods to developing and testing hypothesis. The main key research questions of this book are: What are the evolution of the main research method in social, management, economic science using statistics, econometrics and multivariate analysis? What are the best methodologies to do good research in business and economy and marketing and social science? What are some possible applications of these methodologies? In particular, this book aims for professional researches and it can be used also at the graduate and postgraduate students in Business and Economics Marketing and other Social Science; but these methodologies can be applied in any kind of science (engineering, physics). For some of these techniques a good knowledge and experience in economics, statistic and econometrics research is required.
pagine: 180
formato: digitale
ISBN: 978-88-255-1110-9
data pubblicazione: Maggio 2018
marchio editoriale: Aracne
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