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Cibo e identità culturale | Food and Cultural Identity

Communiquer le goût et la scène alimentaire par l’image. Étude des scénographies gourmandes des packagings de plats cuisinés
ENGLISH TITLE: Communicating taste and food by images. A study on the packaging of ready–made meals

ABSTRACT: This work aims at understanding how textual structures on food packaging are building a “taste picture” which anticipates sensory impressions experienced when consuming the dish. Indeed, we will study the new discourses adopted on ready meal packaging in order to determine (I) how they fit into the new societal trends and (II) what are the forms of expression they use to generate specific esthesical effects on the consumer. To carry out this work, our attention will focus on fresh and frozen ready–made meal packaging sold in France.

KEYWORDS: packaging; aesthesis; taste; scenography; discourse analysis.
pagine: 367-382
DOI: 10.4399/978885488571423
data pubblicazione: Giugno 2015
editore: Aracne