Università Cattolica del Sacro Cuore. Sede di Milano
Dipartimento di Scienze Politiche
Nicola Palmarini Aracne editrice

After a degree in Political Sciences at UniCattolica/Milano and a SQ in Mass Communication&Society at the UoW in Seattle, I worked for more than 10 years in advertising agencies. I am an expert on innovative products and services via digital channels. While I was creative director in McCann-Erickson Interactive, I led the 1997 launch of Telecom Italia Internet Brand ( and curated the Microsoft off/on-line communication activities. I joined IBM in 2000, where I developed my customer relation skills on cross-media and user interaction. After several business roles, in the last years I have been the head of the IBM Italy Communication Center of Excellence and Manager of Social Digital Marketing & Brand Systems Italy. I led a team of 9 people and I was responsible of the IBM Italy social and digital communication strategies, I dealt with media, journalists, advertising and pr agencies, influencers, content makers. I worked everyday to invent innovative way to extract marketing and communication meaningful interactions and insights from big data and emerging technologies. I am an expert of media interaction with a deep knowledge of the social media marketing paradigms helping customers in their digital transformation journey. In the meantime as Director of Human Centric Solution Center Europe I have had eight years of experience in applying emerging technologies in a meaningful way to targets as aging population and persons with disabilities. I am an expert of mobile applications and I have been smarter city subject matter expert. I have a deep experience of Ambient Assisted Living techs and the Internet of Things. I also represented IBM on several GOV and NGO tables. I teach, write books and articles and deal with CxO board members. I am deeply involved in the sharing economy paradigms and I personally launched and led a crowdfunding project. Today I am working in the banking and finance industry to design innovative services based on the social media paradigm.
Informativa si avvale di cookie, anche di terze parti, per offrirti il migliore servizio possibile. Cliccando 'Accetto' o continuando la navigazione ne acconsenti l'utilizzo. Per saperne di più